In her moment of despair, she had uttered those dreadful words that she was a Lawyer, not a Marketer, and with that, it was over.
ho·lis·tic, hōˈlistik/ adjective PHILOSOPHY - characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole.
Paid Search campaign results can tell you what content you should be creating, rather than guessing or just blogging about things you feel passionately about like many people mistakenly believe.
One key psychological takeaway to consider is that everyone likes to appear to be “in the know” and to be an “expert” on a variety of topics. Don’t we all like to appear smart to our friends and family? So
Now, maybe you're saying to yourself, "but LAWDOG, if nobody is clicking, then he's not paying for it, so what's the harm...right?" Well,
After all, I’m a Law Dog and my job is to help my client chisel into a PPC market using every advantage I can find for them…and I just found one. Ruthless? Maybe…Shrewd? You Betcha! Woof! Woof!
Step One is to understand that just because someone can design and build a Website, or handle any number of other marketing tasks does not mean they are a Persuasion Engineer committed to the end game...results!