You are a Marketer, whether you like it or not!

You are a Marketer, whether you like it or not!

In her moment of despair, she had uttered those dreadful words that she was a Lawyer, not a Marketer, and with that, it was over.

Legal Marketing Using Holistic SEO

Legal Marketing Using Holistic SEO


ho·lis·tic, hōˈlistik/ adjective PHILOSOPHY - characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole. 

The 3 Biggest Lawyer PPC Mistakes in Your Legal Marketing and How Fixing Them Saves You Thousands of Dollars - Part 3 of 3

The 3 Biggest Lawyer PPC Mistakes in Your Legal Marketing and How Fixing Them Saves You Thousands of Dollars - Part 3 of 3

Paid Search campaign results can tell you what content you should be creating, rather than guessing or just blogging about things you feel passionately about like many people mistakenly believe. 

How People Hire an Attorney in 2015-Part 1 of 4 | Law Firm Marketing

How People Hire an Attorney in 2015-Part 1 of 4 | Law Firm Marketing

One key psychological takeaway to consider is that everyone likes to appear to be “in the know” and to be an “expert” on a variety of topics. Don’t we all like to appear smart to our friends and family? So

The 3 Biggest Lawyer PPC Mistakes and How Fixing Them Saves You Thousands of Dollars – Part 2 of 3

The 3 Biggest Lawyer PPC Mistakes and How Fixing Them Saves You Thousands of Dollars – Part 2 of 3

Now, maybe you're saying to yourself, "but LAWDOG, if nobody is clicking, then he's not paying for it, so what's the harm...right?" Well, 

The 3 Biggest Lawyer PPC Mistakes and How Fixing Them Saves You Thousands of Dollars – Part 1 of 3

The 3 Biggest Lawyer PPC Mistakes and How Fixing Them Saves You Thousands of Dollars – Part 1 of 3

After all, I’m a Law Dog and my job is to help my client chisel into a PPC market using every advantage I can find for them…and I just found one.  Ruthless? Maybe…Shrewd? You Betcha! Woof! Woof!

The Art of Persuasion

The Art of Persuasion

Step One is to understand that just because someone can design and build a Website, or handle any number of other marketing tasks does not mean they are a Persuasion Engineer committed to the end game...results! 

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